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Common Interest acquires Amplify to 'empower creativity'
Jonathan Emmins, Founder & Global CEO of Amplify and Anthony Freedman, Founder & CEO of Common Interest break the new partnership news to Campaign.
Agency group Common Interest is on an acquisition drive
Anthony Freedman speaks to Seb Joseph about how Common Interest aims to fill a gap in communications where cultural authenticity trumps appropriation.
Rocket launches new brand designed by Otherway
Creative Boom covers Otherway's transformation of the Rocket brand from transactional mortgage provider to trusted partner, through warmth and humanity.
'Want to grow an iconic brand? CEOs have to value CMOs as servant leaders' Neil Barrie
Neil Barrie chats to Yahoo!Finance on the power of brand building at the intersection of creativity and commerce and the shifting role of the CMO.
Fortnum & Mason caters to a demand for festive fun
Jono Holt speaks to the Economist’s British Business Editor on Otherway’s decade-long partnership with Fortnum & Mason, and the retailer’s resulting growth.
Amplify wins brand experience agency of the year 2024
Amplify wins Campaign's 2024 Brand Experience Agency of the Year award showing the power of creativity & technology to deliver truly groundbreaking experiences.
The science of culture
Jed Hallam writes for Brands & Culture about why, in the golden age of data, culture can still feel like magic.
How to break through the messy middle of transformation
Sara Tate writes for Fast Company on transformation’s messy middle. How do you maintain confidence & momentum when the work is only partially done?
The Immortal Life of Agencies
Anthony Freedman joined the Immortal Life of Agencies to discuss the business case for differentiation and how he’s building a new kind of communications group.
Untalented by UNKNOWN
Anthony Freedman joined Ollie Scott, Founder of UNKNOWN to discuss how Common Interest is operating at the intersection of culture, entertainment & tech.
The launch of ‘Escape into: The evolution of world building.
The launch film in Amplify's The Film Series features 24 pioneering worldbuilders and cultural visionaries exploring how they place audiences at the centre of their worlds and sharing valuable lessons for brands on their worldbuilding journeys.
Cultivating community: eight communities, one film project
A film by Seed exploring what community means and how it can be cultivated through the eyes of eight hero communities.
Amplify's Sophy Critoph speaks to Media Shotz at Cannes Lions
Amplify's Head of Strategy Sophy Critoph on how they’re connecting people, brands and culture within a rapidly changing media and marketing landscape.
TwentyFirstCenturyBrand's global CEO Neil Barrie takes to the stage at Web Summit
Neil Barrie, Co-Founder & Global CEO took to the stage at Web Summit alongside Gabie Boko, CMO of NetApp to explore the changing world of the marketing boss.
Creativity, culture and tech in the agency world
Mark McDermott, Partner at Amplify reflects on his path into the creative agency world while sharing insights on creative agency growth and brand innovation.
Bite-size branding
Jono Holt, Founder of Otherway, on how short-form can be a shortcut for brands that want to get to the heart of culture.
The business case for differentiation
Common Interest's Founder Anthony Freedman speaks to Robin Bonn about the importance of difference as a commercial imperative.
How to build an iconic brand
Neil Barrie, Co-Founder & Global CEO of 21CB joins the The Business of You podcast to go deep on the theory and practice of how to build an iconic 21st century brand.
If I could tell you just one thing
Jonathan Emmins talks to Mel Noakes and Max Fellows of Elevate about the highs and lows of running one of the most successful agencies in the events industry.
Cultural marketing: How it (really) works
Join Jed Hallam Co-Founder & MD of CultureLab as he introduces the company's newest product Track and speaks to Oatly’s Sarah Sutton on what (really) makes a culturally resonant brand.
How disruptors became new leaders: lessons from challenger brands
Join TwentyFirstCenturyBrand founder Neil Barrie as he takes you behind the curtain of some of the UK's most iconic brands to discover the lessons their CMOs have learned.
Common Interest will be at Cannes Lions with a series of culturally stimulating sessions
More details soon.