A woman wearing red jacket with black hair holds her hands up in front of light blue background

Man sitting on curated Pinterest garden with manifestival campaign text behind on wall in bubble type

A person in white Dr Martens shoes sits on a chair, engaged with a keyboard in front of them.

A green and white 3D LEGO figurine leaning out of billboard

Revolut and NBA basketball ball going through net

Common Interest is a communications and entertainment group focused on connecting brands and audiences through popular culture.

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Common Interest is a communications and entertainment group focused on connecting brands and audiences through popular culture

Our companies

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Common Interest x Forbes

Why Elisabeth Murdoch’s Sister wants its ideas to behave like brands

Forbes sits down with Anthony Freedman and SISTER Group CEO, Lucinda Hicks, to dig deeper into one of the most comprehensive and creatively ambitious partnerships in brand-led entertainment.

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Amplify x Cannes Lions

Amplify, Seed and Wonder tease line up for 2026 Cannes Lions Festival

As the Cannes Lions countdown continues, the teams across Amplify’s global offices are focused and heads-down putting the final touches on some incredible brand experiences for Pinterest, Google, Yahoo and Tubi - plus some new additions both on the Croisette and up in the hills, alongside sibling agencies Seed and Wonder.

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21st Century Brand x Uncensored CMO

A CMO masterclass & how to grow billion dollar brands

21st Century Brand's Neil Barrie and PepsiCo's CMO Jane Wakely feature on the latest episode of the Uncensored CMO, exploring business transformation, the importance of creativity for commercial success & balancing art with science.