Common Interest acquires Amplify to 'empower creativity'
Jonathan Emmins, Founder & Global CEO of Amplify and Anthony Freedman, Founder & CEO of Common Interest break the new partnership news to Campaign.
Common Interest is a communications and entertainment group focused on connecting brands and audiences through popular culture.
Common Interest is a communications and entertainment group focused on connecting brands and audiences through popular culture
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Amplify x Campaign
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Amplify
The launch of ‘Escape into: The evolution of world building.
The launch film in Amplify's The Film Series features 24 pioneering worldbuilders and cultural visionaries exploring how they place audiences at the centre of their worlds and sharing valuable lessons for brands on their worldbuilding journeys.
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Otherway x AUFI
Bite-size branding
Jono Holt, Founder of Otherway, on how short-form can be a shortcut for brands that want to get to the heart of culture.
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TwentyFirstCenturyBrand x SXSW
How disruptors became new leaders: lessons from challenger brands
Join TwentyFirstCenturyBrand founder Neil Barrie as he takes you behind the curtain of some of the UK's most iconic brands to discover the lessons their CMOs have learned.
